If you follow my blogs actively that is uploaded each week, you will know that I adhere to a step-by-step process for taking an offline business up online. If you’ve landed on this page for the first time, I highly recommend you check out my previous blogs first so as to go with the flow.
So, you’re buckled up. Warmed your seat. Analyzed your business, the market and your competitors. And have a Business model in place.
Get ready! We are about to take off.
For any business to seek attention, they need to be easily found on the search engine. There may be hundreds of brands with the same name as yours but ultimately, what matters is who came as the top result when they searched for the name. Building your online presence is, in no means, a cakewalk. It needs months of being active on various platforms and years of exercising Organic Marketing. But many companies don’t even know how to take off in this Online world, let alone build its headquarters around its glory. And that’s exactly what/who I’m here for. Without further ado, let’s understand the nitty-gritty’s that go into building your online presence and learn what we can do.
Websites have become the new business cards. Even if you’re not a product-based e-commerce website, you will still have to make one as a means to show off your portfolio and expertise. It’s extremely important to have a website to build your presence on the search engine, even if you don’t have much to show off. Website is like the main source that is connected to all the other platforms where your content is shared. All in all, it’s a must!
There are many steps involved in the setting up of the website itself.
Take a quick look at the search bar. Read the website link. What does it say? More precisely, how does it end?
.com, .co.in, .in, .musuem and 1500 others are what is known as TLD or Top Level Domain. The most common ones are the ones that I mentioned including my very own domain name, which helps me get identified on Google search engine easily.
After you select a domain name for yourself, there comes the next and the most exciting process i.e. to design your website. From color schemes to themes to placements, all of them have to combine together to make your website look attractive.
Many of us may not even notice this but colors play a very crucial role in building up a perception. Colors define moods and themes. People almost immediately associate or pick up “vibes,” as the new generation likes to say, from it.
For eg. Look at LinkedIn’s design and then check Big Basket or any other grocery shopping sites design later. Almost all of the grocery sites use Green as their theme whereas LinkedIn uses Blue.
Why is that so?What message does it convey?What vibes do they give? Apart from their obvious distinct features, how does their website make them look so different from one another?
Now comes the real fun. You’re actually setting up your website!
A host is a platform that allows individuals to make their website accessible on the World Wide Web. The most preferred platforms for hosting are Go Daddy, Hostgator, WordPress and the newest one, Wix.
There are thousands of YouTube tutorials on how to make a website and set up your business on any of these hosting platforms that you can check. If you don’t have the privilege of time for it, you can simply contact the many digital agencies available, SuprStart (my digital agency) being one of them.
Nowadays many small businesses resort to Instagram for selling their products and interacting with their customers, and we do feel the urge to help them out and buy from themas well, but staying loyal? We would rather have that relationship with Nykaa. The truth is, a bigger company gives out a much more secure feeling than the smaller ones.Why? Is it because of the brand name? But for a brand name to get its popularity today, didn’t it have to build from the scrapes? This hierarchy in the way you will be perceived, is of great significance.
Small hacks like having your own website, more than one official email ids, social media accounts, etc. help you stand out as a professional and goes a long way in building your image.
For Email, you must have at least 2 accounts – the main one that dispenses emails and information to your customer base and the other one being a support email id through which a customer can contact you.
There is More!
If you think this was helpful and eagerly want to know more, don’t worry, we haven’t stopped here. In my book, Unleash Your Business Online, I have explained the above points as well as additional important points in a much more comprehensive manner. If this short write-up made the path online a little clearer, I assure you that my book will walk hand-in-hand with you, taking you further ahead one step at a time. Let’s plan your online presence strategy together!
The book is available on both, Amazon as well as my own website www.unleashyourbusiness.online. See you there!