Creating your Business Story

published on 02 January 2022

Continuous Process- Creating Your Business Story

“There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith Think about it. What is a movie without an enticing story? What is history without the many diverse stories of freedom fighters blending together for a brighter future?

Let me quickly steer back to creating business before I get too philosophical. Storytelling is the most powerful way to put ideas into the world and I’ll tell you why shortly.

By now, you must be knowing the drill. Most of the times, my blogs are equipped with 5 burning questions that every business owner should ask him/herself before venturing into this line.

No points for guessing but yes, this blog is also going to provide 5 questions that you should ask, rather answer to the whole world through your website. And that’s how you’re going to build your business story.

A customer - business relationship is much more than just buying and selling.

To know this better, we will have to peak inside the minds of our customers.

Humans are emotion-driven, right? But what you may not know is, humans are pretty selfish as well. Don’t get me wrong, it’s not in the way projected in our pop culture. Let me explain. If you may have observed, we automatically get more attracted to the aspects that align with our beliefs and ideologies, don’t we? It’s an unconscious decision.

as customers, humans compare their own identity to that of the company in front
of them and identify if it can fulfill one or more needs of theirs. You see, the
needs come second. Social identity comes first.

• What is the coffee brand of your choice and why did you choose it?

• What shoes do you wear and why was that your choice?

If this was enough food for thought, let me conclude the first part of my blog by putting this in simple terms.
Be Relatable, the right audience will follow.
Let’s move on to the “how” now.
How can we be Relatable to Creating Your Business Story?

Business Story

Make sure your Business Story answers these five questions –

  1. Why do you want to grow your business online?
  2. What are your business objectives?
  3. What is the story behind your inception?
  4. How are you different from your competitors?
  5. What is your Value offering compared to your competitors?

If you could pen down the answers to these questions seamlessly in your “About Us”, there’s no stopping you from winning your customers’ hearts.


Building a business story gives you a bankable history, but giving your business a personality in accordance with your business story dictates your future.

It is crucial to work on your brand’s personality. Every brand exhibits its personality through its content and the way they communicate with their consumers.

A simple example – Netflix vs Amazon Prime.

Though both of them essentially deliver the same service, their brand personalities differ massively from one another.

While Netflix seems more like the cool kid in the class, Prime sounds like a more mature kind of individual that people eventually end up getting attracted to.

What can you learn from them? Make your company human.


From creating a business story to elevating your persona, we all hoisted up. Now, it’s time for you to lay back and let your customers give back.

Do you know why “word of mouth marketing” is still proven to be the most effective type of marketing? It’s because there’s a human touch involved in it. A human conveys to a human rather than a TV or a Radio box doing that job. Familiarity instantly wins the trust.

WOM is, unfortunately, not in our control but Testimonials are. A customer is bound to trust another customer more since they’re in the same boat.

Testimonials in the form of videos are the best way to attract new leads and stats prove it, too.

Once you know the art of cleverly extracting and showcasing your testimonials, there’s no stopping you!

There is More!

Want to know more about how you can strategically target your customers with the points I made above? My book, Unleash Your Business Online, is a great deal of knowledge packed in a 200-page book. From how to build your Empire online to what content to create to connect to the audience, use our book as a weapon to fight all your doubts and as a stepping stone to reach closer to your goals. See you there!

Read more